In Workfront, what is the purpose of a project sponsor?

In Workfront, the role of a project sponsor is predominantly to provide guidance and support for the project. This role is critical in ensuring that the project aligns with the organization's strategic objectives. The project sponsor acts as a bridge between the project team and senior management, advocating for the project and helping to resolve any challenges that may arise.

The sponsor's involvement includes facilitating communication, obtaining necessary resources, and making key decisions that impact the project's direction. This oversight ensures that the project stays on course and adheres to its goals, while also empowering the project manager to focus on execution and day-to-day operations.

In this context, the project sponsor does not typically oversee day-to-day tasks, which are generally managed by the project manager. While project budget approval may be part of their responsibilities, their primary purpose extends beyond just financial oversight—it's about nurturing the project's success through active engagement and support throughout its lifecycle.